RM Marketing combines a deeply experienced, highly creative internal staff with a superb group of strategic partners and consultants. The key players:

Ric Mandelbaum
Founder/President

Mr. Mandelbaum has focused his career during the past 20 years on enhancing the profitability of major firms through the development and implementation of specialized trade/exchange, promotion and incentive programs. He has been a familiar and guiding presence at some the nation’s most respected companies, welcomed by them for his passionate belief that in business there are no problems, only opportunities. This philosophy is at the heart of RM Marketing’s success, along with the long-term client relationships Mr. Mandelbaum has nurtured and prized over the years. A resident of the Palm Springs area in Southern California, he is devoted to community service, currently as a volunteer with Big Brothers/Big Sisters and City of Hope, and recently on the board level with the Palm Desert Chamber of Commerce and the City of Palm Desert Promotions Committee.

Nancy Balik FitzGerald
Public Relations Director

The former public affairs manager at Pepsico World Headquarters in New York, Ms. Balik FitzGerald brings a wealth of creative skills and communications expertise to RM Marketing. She has diverse experience in communications, business, arts, education and community affairs. Since coming to the desert in 1983, she has written for magazines, newspapers, TV/radio, corporate presentations and promotional brochures, and has served a great variety of businesses, organizations, charities and community leaders. Extensively active in the community, Ms. Balik FitzGerald's board affiliations and charitable involvements include Braille Institute, National Charity League and Palm Springs High School Academic Boosters. She was also Acting Director of Wilde Woode Children's Center, where she created programs for gifted children and taught public speaking.

Becky Standley
Trade Director & Office Manager

With more than 25 years in customer relations, accounting, financials and administration, Ms. Standley brings a wealth of perfectly matched experience to her responsibilities for managing and maintaining the extensive RM Marketing client database, coordinating the great range of client services we offer, and managing the company’s payables and receivables. She also serves as the liaison between our clients, such as Carnival Cruise Lines and Clear Channel Communications, and the RM Marketing staff. Ms. Standley joined the firm in 2001.

William H. Mackall
Strategic Partner

Mr. Mackall brings more than 35 years of marketing, sales and sales promotion experience to the RMM team. He started his career with Proctor & Gamble and spent the next 25 years in top marketing and sales positions with companies like Schick Electric and A&W Restaurants. He then operated his own sales promotion company for more than 10 years. Among his clients were Bally Total Fitness, Burger King and Coca Cola. In 1995 he joined SmarTalk Telecommunications as Senior VP of sales and helped take the start-up company public. Since 2001 he has been a consultant for consumer products companies, telecommunications companies and food service companies.

Brad Weber
Strategic Partner

The director of marketing for Dolphin Publications, Inc., Mr. Weber has nearly two decades of experience in advertising, direct mail and broadcast media. His firm, whose clientele includes premier radio, television and cable entities in the United States and Canada, is a publisher of magazine format direct mail, an area of expertise that he provides as outside counsel to RM Marketing for its consumer marketing promotion services.


 



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