RM Marketing combines a deeply experienced, highly creative
internal staff with a superb group of strategic partners and
consultants. The key players:
Ric Mandelbaum Founder/President
Mr. Mandelbaum has focused his career during the past 20
years on enhancing the profitability of major firms through
the development and implementation of specialized
trade/exchange, promotion and incentive programs. He has been
a familiar and guiding presence at some the nation’s most
respected companies, welcomed by them for his passionate
belief that in business there are no problems, only
opportunities. This philosophy is at the heart of RM
Marketing’s success, along with the long-term client
relationships Mr. Mandelbaum has nurtured and prized over the
years. A resident of the Palm Springs area in Southern
California, he is devoted to community service, currently as
a volunteer with Big Brothers/Big Sisters and City of Hope,
and recently on the board level with the Palm Desert Chamber
of Commerce and the City of Palm Desert Promotions Committee.
Nancy Balik FitzGerald Public Relations Director
The former public affairs manager at Pepsico World
Headquarters in New York, Ms. Balik FitzGerald brings a
wealth of creative skills and communications expertise to RM
Marketing. She has diverse experience in communications,
business, arts, education and community affairs. Since
coming to the desert in 1983, she has written for magazines,
newspapers, TV/radio, corporate presentations and promotional
brochures, and has served a great variety of businesses,
organizations, charities and community leaders. Extensively
active in the community, Ms. Balik FitzGerald's board
affiliations and charitable involvements include Braille
Institute, National Charity League and Palm Springs High
School Academic Boosters. She was also Acting Director of
Wilde Woode Children's Center, where she created programs for
gifted children and taught public speaking.
Becky Standley Trade Director & Office Manager
With more than 25 years in customer relations, accounting,
financials and administration, Ms. Standley brings a wealth
of perfectly matched experience to her responsibilities for
managing and maintaining the extensive RM Marketing client
database, coordinating the great range of client services we
offer, and managing the company’s payables and receivables.
She also serves as the liaison between our clients, such as
Carnival Cruise Lines and Clear Channel Communications, and
the RM Marketing staff. Ms. Standley joined the firm in 2001.
William H. Mackall Strategic Partner
Mr. Mackall brings more than 35 years of marketing, sales and
sales promotion experience to the RMM team. He started his
career with Proctor & Gamble and spent the next 25 years
in top marketing and sales positions with companies like
Schick Electric and A&W Restaurants. He then operated his
own sales promotion company for more than 10 years. Among his
clients were Bally Total Fitness, Burger King and Coca Cola.
In 1995 he joined SmarTalk Telecommunications as Senior VP of
sales and helped take the start-up company public. Since 2001
he has been a consultant for consumer products companies,
telecommunications companies and food service companies.
Brad Weber Strategic Partner
The director of marketing for Dolphin Publications, Inc., Mr.
Weber has nearly two decades of experience in advertising,
direct mail and broadcast media. His firm, whose clientele
includes premier radio, television and cable entities in the
United States and Canada, is a publisher of magazine format
direct mail, an area of expertise that he provides as outside
counsel to RM Marketing for its consumer marketing promotion
services.
